Rhythmic opening for Just Dance on Star Plus

The ultimate Dance Reality Show from the STAR India network starring the God of Dance, Hrithik Roshan, “JUST DANCE” has beaten the recent records with a grand opening on TAM people meters. The show has opened at 3.7 TVR on Star Plus while the simulcast of the show on Star Pravah and Star One has taken the combined TVR up to 4.7 and reach up to 25.9 million viewers on the Star Network. (Source TAM Panel, Week 25, HSM, CS 4+).

Media observers expect the show to score even higher average for the week i.e. Saturday and Sunday. This is the highest opening for any reality show on the weekend in recent times.

Among the reality shows launched post IPL, opening of Khatron Ke Khiladi 4 had opened at 3.0 TVR while Sa Re Ga Ma Pa Lil Champs on Zee TV garnered 2.7 TVR on its opening day. X Factor India on Sony opened at 2.1 and Swayamvar 3 on Imagine TV at 1.6 TVRs.

The show was supported by a disruptive “Sab Kuch Bhula Ke Just Dance” campaign that included a multi-media promotion across TV, radio, outdoor, print, digital, the release of a music video and a first time in India “augmented reality” activation experience where over 6 lakh consumers got to experience dancing with Hrithik on the same screen across malls in India. Apart from the innovation in Marketing, Star India innovated by simulcasting the show across relevant channels in HSM, Star Plus, Star One and Star Pravah and a deferred telecast in Star Vijay and Asianet.

Commenting on the performance, Sanjay Gupta, COO Star India said, “We have confidence in the power of our property JUST DANCE and gave it a platform that transcended language and geography with the simulcast across Star Plus, Star Pravah and Star One. We created high sampling of the show with a record 25.9 MM viewers reached in the opening episode supported by a high decibel marketing campaign across multiple touch points and an augmented reality experience event. As the show progresses we are sure it will attract a lot more interest and involvement thereby making it the Ultimate Dance Reality Show on Indian television.”

One of the most expensive television shows on any Hindi GEC has locked in over 12 sponsors for the show with Cadbury Bournvita as title sponsor.

Just Dance” opens with 4.7 TVRs

Dance Reality Show “Just Dance” opened to a grand 4.7 TVRs making it the highest non-fiction show opening for 2011. As per the TAM data for week 25, the simulcast of Just Dance’s opening episode on Star Plus, Star Pravah and Star One garnered a 4.7 TVR reaching 25.9 million viewers on the Star Network.

“Just Dance” is a Dance Reality Show Platform where the best of dance talent has been chosen following a series of global auditions in cities from New York to Kolkata, giving dance aficionados their chance to match their steps with Hrithik Roshan. In a stupendous response to the auditions that covered 30,000 contestants, 52 contestants are selected to rock the “Just Dance” stage. They showcase their unique dance moves to ace choreographers, Farah Khan and Vaibhavi Merchant and ultimately Hrithik Roshan himself. The dancers’ intense training and Hrithik’s personal involvement will push them to transform from dancers to performing stars.

The show reached a record 25.9 Million viewers supported by a disruptive “Sab Kuch Bhula Ke Just Dance” campaign that included a multi-media promotion across tv, radio, outdoor, print, digital, the release of a music video and a first time in India “augmented reality” activation experience where over 6 lakh consumers got to experience dancing with Hrithik on the same screen across malls in India. Apart from the innovation in Marketing, Star India innovated by simulcasting the show across relevant channels in HSM, Star Plus, Star One and Star Pravah and a deferred telecast in Star Vijay and Asianet.

Commenting on the performance, Sanjay Gupta, COO Star India said, “We have confidence in the power of our property JUST DANCE and gave it a platform that transcended language and geography with the simulcast across Star Plus, Star Pravah and Star One. We created high sampling of the show with a record 25.9 MM viewers reached in the opening episode supported by a high decibel marketing campaign across multiple touch points and an augmented reality experience event. As the show progresses we are sure it will attract a lot more interest and involvement thereby making it the Ultimate Dance Reality Show on Indian television.”

“Just Dance” is aired every Saturday & Sunday at 9pm.

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yfrog Photo : http://yfrog.com/kl5t3tj Shared by realpreityzinta

yfrog Photo : http://yfrog.com/kl5t3tj Shared by realpreityzinta.

Preity’s short of time & money!

Preity Zinta hails from Himachal Pradesh and she always wanted to make her dream home in Shimla. A long time ago, she had acquired a plot of land and wanted to make an eco-friendly home there.

However, after much planning, her plans to build a dream home have taken a back seat for the moment, largely due to her busy schedule and the fact that all her financial resources have been exhausted.

When contacted, Preity Zinta said, “Yes I wanted to make a house in Shimla, but now I don’t have the time and money to make it. I mean it’s difficult to leave everything behind at present. I am clear that I want to make an eco-friendly house.

Preity will be attending the IIFA Awards 2011 in Toronto

Filmicafe has published the official list of the attendances at the IIFA Awards 2011 in Toronto. Guess who is on the list as well? Yes, Preity! This means three days (June 23-25) of Preity in gorgeous outfits, lot’s of ‘ting’s’ and great interviews.

I have taken enough risks: Preity Zinta

I have taken enough risks: Preity Zinta.

Preity to do a film with director Isabella Battison?

Filmmaker Isabella Battison is one of the first people to snap up Preity Zinta to work with her after the actress has gotten back from the IPL sojourn as well as her TV show Guinness World Records.

Isabella Battison has made films like Ride Yonge Stay Young, Ago Galleria Italia and Canoe Live before. Isabella is also a writer, director and a producer and it seems that Zinta was thoroughly impressed by the presentation that Isabella gave her when she wanted to cast her in the movie. Battison runs a company called Moving Picture Media and makes documentaries, feature films and lifestyle series as well.

Preity wants to break a record

 

 

 

 

 

Preity wants to break a record.

Preity attends the sangeet ceremony of Mallika Reddy

 

 

 

 

 

Preity attends the sangeet ceremony of Mallika Reddy.

I am no God of Dance: Hrithik

What a wonderful opportunity to start a fresh week on a Monday morning with a meeting with the handsome Greek God of Bollywood ‘Hrithik Roshan’ who is making his debut on small screen with a dance realtiy show ‘Just Dance’. Here Hrithik talks about his first TV show, his passion towards Dance, difficulties faced while judging great talents and tip to avid stressful life. What makes you accept dance reality show ‘Just Dance’ when there are other dance shows available on small screen? ‘Just Dance’ is one dance reality show which has crossed all the geographical and language barriers and has gone truly global in search of true talent from India as well as Abroad. It was a pleasure to watch best of the bests to perform with their true passion. Also, I feel privileged that so many amazingly talented people will get this huge platform to showcase their talent through me, that’s the main reason I accepted the show. How was the experience of judging the participants? It was a tough job for me to sit on the judge’s seat. Every contestant who performed in front of us had worked hard to reach this stage. Movies can be made on each of their’s journey. I went through emotional upheaval during short listing 30,000 contestants to 52 and then 21. I was never so nervous in my entire life. It made me literally cry to send them back so I gave them my personal number so at least from my behalf I can do something for them. You have witnessed talents in India as well as abroad, which one is great according to you? Talent is talent no matter from which part of the world it belongs. That is the reason they say that ‘Music and dance have no language barriers’. How you manage to take out time for TV show when you are so busy with movies? Success of a man does not depend on his fame or money but how much time he can devote for things he is passionate about. And I am slowly learning the way to become successful in that regard. Is there any form of dance/style that you find difficult to perform? I find every dance and every step difficult. I am no God of Dance, I am just a symbol of dance through which the ‘True Gods Of Dance’ can get their platform. I am just a hardworking dancer. Who are your idols in Dance? Undoubtedly – Michael Jackson and Shammi Kapoorji Whats with you featured in the music video to promote your dance show? If you look at my last releases like ‘Jodha-Akbar’, ‘Guzaarish’ and now forthcoming ‘Agnipath’ they didn’t had much scope of dance. So, I thought since I am not getting much dance opportunities in my movies why not take a chance of doing this music video where I can do what I love most that is ..Just Dance!! Is ‘Just Dance’ your favourite mantra? Nowadays we lead such a stressful life; dance is the remedy for that. Once in awhile you must put on some music and dance like nobody is watching you with your wife, kids and let the worries go by wind!!